Ted Schaar freelance business writer



Excerpt from a Web site for
Natural Scratch




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Natural Scratch is a 32" tall, cat-attractive, hard-to-tip-over, economical, and long-lasting scratching post that only looks better with use.

It is made of soft, unfinished woods—materials cats prefer. Posts are 4" x 4" northern white cedar and bases, 1" x 5" western red cedar. Fun, interactive features such as the Antenna, Reward Nest, and Mouse Hole help you attract and focus your cat's attention.

Cat lovers know that a cat without claws is like a bird without wings, but if your pet is scratching the sofa or another vulnerable surface, you need to redirect its natural need to exercise its claws.

The good news is you can train your cat to claw where you want it to provided you have a scratching post (Natural Scratch!) your cat likes; instruction on simple cat-training techniques; tips on how to eliminate inappropriate scratching; and rewards to encourage and reinforce appropriate scratching.


For more information, full-length samples, and a list of references, please call 414 795-6117 or e-mail ted@tedsbusinesswriting.com